The branding redesign for OPG Zadravec was developed to create a cohesive and modern visual identity while preserving the essence of the farm’s heritage. Since apples are the core product, the client explicitly requested that the logo incorporate a visual connection to the fruit. The final logomark seamlessly blends the letter "Z" with the shape of an apple, symbolizing freshness, quality, and the farm’s deep-rooted expertise in apple production. The gradient green color palette reinforces the organic and natural aspect of the brand, making it visually appealing and adaptable across various applications. The visual identity extends beyond the logo, incorporating minimalistic and clean packaging that highlights the purity of the products while maintaining a premium feel. The brand's presence was further enhanced through thoughtfully designed promotional materials, including a mobile app interface, branded apparel, and digital assets that maintain a consistent and recognizable aesthetic. The branding strategy ensures that OPG Zadravec stands out in the market while staying true to its values of tradition, authenticity, and quality.